What’s in this whitepaper?
Brand, quality or reliability may be key differentiators for B2B companies, yet many organizations do not try to quantify them in tangible monetary terms. The task of quantifying intangible value is doable for any manager willing to apply the proper techniques. Download this whitepaper and learn the steps to:
- Create more favorable pricing
- Gain larger share of wallet or market
- Achieve longer-term customer relationships
