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Achieving optimal pricing outcomes can be a challenge for B2B organizations – even during the less frequent periods of relative economic stability. When businesses, along with their customers and suppliers, are confronted with periods of rapid market decline, inflation, or demand recovery, they must rapidly change the script. Navigating uncertainty requires skill, and too often decisions on whether (or when) to raise or slow down the decline in prices are managed poorly. How can B2B pricing, marketing, and product professionals develop and execute a playbook for navigating these fast-changing economic times?
In this webinar, Joanne Smith shares actionable pricing strategies for periods of economic transition and uncertainty. During the session, she will explore best practices in slowing price decline during tough times, and ways to proactively capture value as macroeconomic conditions begin to recover.
