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Scaling B2B Value Selling Through Generative AI

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Leading B2B companies want to sell the value they deliver to customers, but often find it difficult to achieve at scale. Marketing and sales teams that successfully deploy value selling generate improved profitability and sales velocity. However, the process of quantifying financial impact across solutions, tailoring it to customers and segments, and presenting it in an impactful, memorable way is often a difficult undertaking. Many organizations lack the technology, skillsets, and time to deploy Value Selling at scale – leaving money on the table in the process.

AI has the potential to unleash the next wave of B2B value selling by shrinking the time required to create, communicate, and capture value effectively.

In this webinar, we explore the emerging landscape of generative AI and the ways it can help B2B companies accelerate profitability by scaling their value selling process. During the session, we will preview exciting upcoming enhancements to LeveragePoint’s industry-leading platform which will enable teams to generate draft Value Stories, complete with solution-specific value drivers, financial logic, and branding from scratch – within minutes.

Aaron Miller

Aaron Miller

Aaron Miller is VP, Product at LeveragePoint. Aaron rejoined LeveragePoint in 2019 from Forrester Research, where he held sales and product management roles. Prior to that, Aaron was a founding employee of LeveragePoint and held various roles with responsibilities, including marketing, customer success, and product development. As VP, Product, he directs product design and development, as well as customer success. He is a graduate of Tufts University with a BA in Economics and International Relations.
Coralie Bordeaux

Coralie Bordeaux

Coralie Bordeaux is a visionary and results-driven marketing professional with over 15 years of experience in multinational organizations. Currently serving as the Global Marketing Program Lead for Customer Value Propositions at ABB’s Electrification Business Area, Coralie has been instrumental in implementing value creation methodologies across the divisions facilitating the transition to a customer-centric go-to-market strategy. Her expertise spans B2B marketing, project management, and strategic development, with a proven track record in managing complex global projects and leading cross-functional teams. She has a passion for driving positive change and innovations by incorporating best in class marketing frameworks and tools.

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