617-945-7075 | SUPPORT | LOGIN

LEVERAGEPOINT INNOVATIONS PRIVACY POLICY

Home › About Us › Security › Privacy Policy

LAST UPDATED:  August 30, 2024

LeveragePoint Innovations, Inc. (“LeveragePoint”, the “Company”, “we, or “our”) takes your privacy and the security of your information very seriously, and we encourage you to read this privacy policy carefully to understand how we collect and handle your information. This policy describes the type of information our LeveragePoint for Value Management online subscription software tool (the “Tool”) and our corporate website (www.LeveragePoint.com) collects from you, and the steps we have taken to protect that information.

By using the Tool or our website, you consent to the data practices described in this privacy policy. If you do not agree with the data practices described in this privacy policy, you should not use the Tool or website.

“Personal information” refers to any information that you submit to us that identifies you personally. LeveragePoint collects personal information you share with us when using our Tool. We use this personal information to provide you with login-in access to our Tool, to improve the relevance of our communication, and to enhance the quality of our Tool. This personal information includes your name and email address, which may potentially include your company name, as well as your IP address. When you use our website, the information we collect from you may include your name, email address, phone number, company, and IP address.

Here are some links to help you navigate this privacy policy:

If you have additional privacy or information security questions after reading this privacy policy, please contact us at Privacy@LeveragePoint.com.

What does LeveragePoint do?

We offer a software-as-a-service online solution tool (the “Tool”) that aligns product, pricing, marketing, sales enablement, and sales teams around creating, communicating, and capturing value. Our Tool allows these teams to collaborate internally around building a value-based strategy and then publish a customer-facing, dynamic, value proposition that clearly communicates the value of their offering in the first customer meeting.

What information does LeveragePoint collect from me?

LeveragePoint collects certain information from you when you share that information with us in order to become a user of our Tool and when you use our website.

  • When you use the tool: When the company you work for sets you up as a user on our Tool, we ask for and collect personal information such as your name and email address, which may possibly include your company name. In addition, we automatically collect your IP address. If you have a question about our Tool and submit it through an email to TechSupport@LeveragePoint.com, we use your email address and name to populate the customer support ticket which puts you in our queue to assist you. If you have a question about our Tool and click on the customer support box while in the Tool, we ask you for your name and email address.
  • When you visit our website: When you visit our website and request a download of content, subscribe to our blog or newsletter, register for a webinar, request a demo from us, interact with our website’s chat function (“Drift”), or fill out a “Contact Us” form, we ask for and collect personal information from you such as your name, email, title, company, and phone number (optional). In addition, we automatically collect your IP address.
  • Information from Third Parties: LeveragePoint may also collect information about you from third parties, including marketing partners, contact/mailing list providers, tradeshow/live events that we participate in, and publicly available information from sources such as social media.
  • Analytics Information: We may also collect certain types of non-personal information whenever you visit our Tool or website (“Site Visit”). By “Site Visit Information” we mean information that does not identify you personally. This is non-personal information, such as your device information, browser information, and general geographic information, which we may enrich with publicly-available information from other third parties. This information helps us operate our website, our Tool, and provide other services, including technical support.

Our Tool has Tool-specific analytics built into it which generate usage reports for customer management and LeveragePoint management. A customer configuration can be set up with restrictions on usage reporting for groups of a specified minimum size. We also use Google Analytics for understanding user behavior in the Tool; the analytics data captured includes company name, user demographics, page views, and events.

LeveragePoint has partnered with select analytics partners, including Google Analytics, Pardot, CrazyEgg, Drift, and VisitorQueue (“Analytics Partners”) to collect information about how our website is used. Our Analytics Partners may collect information about how many times you visit our website, what you visit when you explore our website, what parts of our website you access, and what other sites you visit before and after visiting our website. You can learn more about cookies and our Analytics Partners by clicking here.

What does LeveragePoint do with the information it collects?

We use the information we collect from you in the LeveragePoint Tool to:

  • Set you up as a user of the Tool;
  • Assist you with questions arising from your use of the Tool;
  • Log your Tool activity for potential technical support or for archive retrieval;
  • Notify you of actions in the Tool such as a password reset;
  • Provide you with notification of collaboration between users in the Tool; and
  • Improve the quality and functionality of the Tool.

We use the information we collect from you on the LeveragePoint website and receive from third parties to:

  • Include you in our database in order to provide you with marketing communications about blogs, webinars or other opportunities sponsored by us;
  • Provide you with downloads of information you have requested from our website;
  • Contact you as requested by you at our website;
  • Provide a webinar guest presenter with a list of registrants;
  • Contact you in cases where there is either consent from you or if we believe there is a legitimate interest in business discussions regarding our Tool; and
  • Improve the quality and functionality of our website.

Related analytics:

We also use non-personal information (site visit information and related analytics) to improve the quality and functionality or our website and our Tool, to provide the customer administrators of our Tool with usage reports, and to generate reports to monitor customer usage.

Legal and law enforcement requests:

We may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

Where does LeveragePoint hold the information it collects?

Our Tool and website are hosted in the United States. If you are a resident of a country other than the United States of America, by using our website and/or Tool and by providing us with your personal information, you explicitly acknowledge and agree to the transfer of your personal information to the United States.

How long does LeveragePoint hold my personal information?

For the website, we retain personal information we collect from you when we have an ongoing legitimate business need to do so.  When we have no ongoing legitimate business need to process your personal information, we may delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we can securely store your personal information until deletion is possible or requested.

For the Tool, we retain personal information that you provide us as long as we consider it potentially useful in contacting you about the Tool, or as needed to comply with our legal obligations, resolve disputes and enforce our agreements. Then we securely delete the information in accordance with the customer subscription agreement.

If you have questions about or need further information concerning the retention of your personal information, please contact us at privacy@leveragepoint.com.

Does LeveragePoint use cookies or beacons?

“Cookies” are electronic files many websites place on a visitor’s computer to store information that makes each visit to a respective site more efficient. We use both “session” and “persistent” cookies on our Tool and website. A session cookie stores information about you only while you are visiting our Tool or website, and is then deleted when you leave our Tool or website. Persistent cookies store information about you, your preferences, and information about other websites you visit, and it remains on your computer or device after you leave our Tool or website. To remove cookies, you may configure your browser to clear all cookies or configure it to reject cookies whenever you visit a new website. Please consult your browser’s user guide for specific instructions on removing cookies. If you choose to decline cookies, you might not be able to fully experience the interactive features of our website. Please note: You cannot use our Tool if you decline cookies, because you cannot log in to our Tool without cookies.

“Beacons” are small graphic files with a unique identifier that are used to track a web or mobile site user’s online movements. Unlike cookies, beacons are embedded on websites, not downloaded on your computer or device. LeveragePoint uses beacons to manage content on our website better and to improve the use and efficiency of our Tool.

As we discussed above, LeveragePoint works with our Analytics Partners to improve the quality of our website, and to give you access to more relevant information. Our Analytics Partners may use session and persistent cookies, tracking beacons, or other monitoring technologies. You can learn more about cookies and our Analytics Partners by clicking here.

Does LeveragePoint track my activity across other websites?

When you visit our website by clicking on a link from another website (example: LinkedIn), we collect the name of the website you navigated from (called the “referring page” or “referring site”). This information is used to improve our website, but we cannot specifically identify you from any information we receive from cookies (see above Does LeveragePoint Use Cookies or Beacons?). We do not follow the “Do Not Track” settings available on most browsers. When our website detects the Do Not Track signal from your browser, it will still collect referring page information and other information when you visit our website.

Can I choose to stop receiving marketing messages from LeveragePoint?

We may send you newsletters and other messages, including marketing emails, about exciting developments with our business, and alert you to webinars, blogs, and whitepapers. You can always choose to stop receiving communications from us by clicking the “Unsubscribe” or “Update Subscription Preferences” link at the bottom of a LeveragePoint marketing email.

Can I choose to have you delete my personal information?

We retain personal information that you provide us as long as we consider it potentially useful in contacting you about the Tool, or as needed to comply with our legal obligations, resolve disputes and enforce our agreements. Then we securely delete the information in accordance with the customer subscription agreement. LeveragePoint will delete your personal information from the servers at an earlier date if you so request by contacting us at Privacy@LeveragePoint.com. Please be aware that if you ask us to delete your personal information, you might not have access to our Tool.

Can I request or restrict access to my personal information?

To request access to or receive a copy of the personal data you’ve provided; to review, correct, delete, or transfer any of the personal data you’ve provided; or to withdraw your consent to LeveragePoint processing your personal data, you may contact us at  Privacy@LeveragePoint.com.

You have the right to have your information rectified if that information is inaccurate or incomplete.

You have the right to object to our processing of your personal data and you have the right to request that we restrict the processing of your personal information. Please be aware that if you ask us to stop processing or restrict processing of your personal data, you might not have access to our Tool or to the information you have requested on our website.

If personal data covered by this privacy policy is to be used for a new purpose that is materially different from that for which the personal data was originally collected or subsequently authorized, or is to be disclosed to a third party in a manner not specified in this policy, LeveragePoint will provide you with an opportunity to choose whether to have your personal data so used or disclosed. Requests to opt-out of such uses or disclosures of personal data should be sent to us as specified in the “How Do I Contact LeveragePoint” section below.

What is LeveragePoint’s legal basis for processing information?

We process your information if you have given your consent, if it’s necessary for performance under a contract, if it’s necessary to comply with legal obligations, and/or if it’s necessary to pursue a legitimate interest.

Can children use LeveragePoint’s tool, website, or program?

Our Tool and our website are not directed at children under 16, and we do not knowingly collect personal or other information from children under 16. Simply put, we do not want children users under the age of 16 to use our website, create a user account for our Tool, or perform any other type of activity related to our Tool or website. If you are the parent of a child under the age of 16, and you believe he or she has shared information with LeveragePoint, please contact us at Privacy@LeveragePoint.com so we can remove their information from our systems.

What if I live outside the United States?

LeveragePoint is a global company, based in the United States, and our Tool and website are hosted in the United States. Due to the nature of the Internet, if you are visiting our website or our Tool, we may transfer the information we collect to countries other than in which the information was originally collected.  If you are visiting our website from another country, the laws governing our website and the Tool’s collection and use of personal information may be different from the laws of your country.

LeveragePoint will take steps to ensure that your data is subject to appropriate safeguards as required under this privacy notice, applicable data protection laws such as the General Data Protection Regulation (“GDPR”), contractual obligations with our Customers and, where applicable, appropriate legally recognized data transfer mechanisms such as an Adequacy Decision granted to a non-European Union (“EU”) country on the basis of article 45 of Regulation (EU) 2016/679 (list of countries that have been recognized as adequate available here, including the United States); the Standard Contractual Clauses (“SCCs”) as approved by the European Commission from time to time, the United Kingdom (“U.K.”) Addendum to such SCCs; or any other valid data transfer mechanism, issued or approved by the European Economic Area (“EEA”), Swiss, or U.K. authorities such as the Data Privacy Framework (“DPF”) Program.

We comply with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. We have certified to the U.S. Department of Commerce that we adhere to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. We have certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/. Please see our Data Privacy Framework statement by clicking here.

In compliance with the Data Privacy Framework, LeveragePoint commits to resolve complaints about our collection or use of your personal information. EU, Swiss, and UK individuals with inquiries or complaints regarding our Data Privacy Framework policy should first contact LeveragePoint at Privacy@LeveragePoint.com. We will respond to any such complaints within 45 days.

In the event that we fail to respond, or our response is insufficient or does not address the concern, LeveragePoint has registered with JAMS, an alternative dispute resolution provider based in the United States to provide independent third-party dispute resolution at no cost to the complaining party. To contact JAMS and/or learn more about their dispute resolution services, including instructions for submitting a complaint, please visit https://www.jamsadr.com/DPF-Dispute-Resolution.

If your DPF complaint cannot be resolved through the above channels, under certain conditions, you may invoke binding arbitration for some residual claims not resolved by other redress mechanisms; please visit: https://www.dataprivacyframework.gov/

LeveragePoint is subject to the investigatory and enforcement powers of the Federal Trade Commission.

If you are located in the European Union or the United Kingdom, and have any questions about our processing of personal data, you may contact our EU or UK representatives at leveragepoint@gdprrepresentative.eu or leveragepoint@privacyrep.co.uk. If you are located in Switzerland, you may contact us at Privacy@LeveragePoint.com.

Personal information transferred outside Brazil is subject to appropriate safeguards pursuant to the Brazilian General Data Protection Law (“LGPD”), Brazil’s primary regulation for the protection of personal data. If you have any questions about your rights under the LGPD, please contact us at Privacy@LeveragePoint.com.

Except as permitted or required by applicable law, in the event we transfer personal information provided by our Customers to a third party that is not subject to European Union, Swiss, UK, or Brazil data protection laws, or an adequacy finding, LeveragePoint either (i) requires a such third party to subscribe to the relevant Principles or (ii) contractually requires a such third party to provide at least the same level of privacy protection as is required by the relevant Principles. In the event that we share personal information with a third party, we remain liable under the Principles if our agent processes personal information in a manner inconsistent with the Principles.

What if I live in California?

Although LeveragePoint currently is not required to be compliant under the California Consumer Privacy Act (the “CCPA”) and California Privacy Rights Act (“CPRA”) (collectively, the CA Privacy Acts) your privacy is of utmost importance to us.  If you have any questions about your rights under the CA Privacy Acts, please contact us at privacy@leveragepoint.com.

We do not sell your personal information, as defined under California law. We do not share personal Information with third parties for their direct marketing purposes. We do not discriminate against any individual for exercising your data protection rights.  If you are a California resident, you have the following data privacy and protection rights under the CA Privacy Acts:

  • The right to know what personal information we collect from you and share with third parties;
  • The right to request the deletion of certain personal information we collect from you, including requesting deletion from third parties with whom your personal data was shared;
  • The right to obtain from us once a year, free of charge, certain information about the personal information we disclosed to third parties for direct marketing purposes in the preceding year;
  • The right to opt out of the sale of your personal information;
  • The right to correct inaccuracies in your own personal data;
  • The right to access and opt-out of automated decision making including profiling;
  • The right to data portability;
  • The right to request information about personally identifiable information (PII), as well as the categories of PII a business collects and sells;
  • The right to limit sensitive personal information to what is necessary to perform the service; and
  • The right not to be discriminated against based on exercising your data protection rights.

If you are a California resident and would like to make any of these requests, please contact us at privacy@leveragepoint.com.  We will respond to verified consumer requests within 45 days.

Other U.S. states are in the process of considering and implementing privacy laws. Our policy is to comply with any new state laws immediately when effective, if applicable to us, and to update this policy for such states promptly thereafter.

What if I live in Certain Other States?

Although LeveragePoint currently is not required to be compliant under the relevant privacy acts that are effective in the states of Colorado, Connecticut, Florida, Oregon, Texas, Utah, or Virginia (the Colorado Privacy Act, the Connecticut Data Privacy Act, , the Florida Digital Bill of Rights, the Oregon Consumer Privacy Act, the Texas Data Privacy and Security Act, the Utah Consumer Privacy Act, and the Virginia Consumer Data Protection Act, collectively the “Privacy Acts”), your privacy is of utmost importance to us. LeveragePoint maintains industry standard security practices when processing and storing personal data. If you have any questions about your rights under the Privacy Acts, please contact us at Privacy@LeveragePoint.com.

We do not sell your personal information, as defined under the Privacy Acts. We do not share personal Information with third parties for their direct marketing purposes. We do not discriminate against any individual for exercising your data protection rights. You have the following data privacy and protection rights under the Privacy Acts:

  • The right to know, access and confirm personal data;
  • The right to know with whom your personal data was shared;
  • The right to delete personal data;
  • The right to correct inaccuracies in personal data;
  • The right to data portability;
  • The right to opt out of the processing of personal data for targeted advertising purposes;
  • The right to opt out of the sale of personal data;
  • The right to opt out of profiling based upon personal data; and
  • The right to not be discriminated against for exercising any of the foregoing rights.

Other U.S. states are in the process of considering and implementing privacy laws. Our policy is to comply with any new state laws, if applicable to us, and to update this policy for such states thereafter.

What if I follow a link to a third-party website?

LeveragePoint’s Tool and website may contain links to third-party websites. Those websites are governed by their own privacy and data use practices and policies. We do not have control over the privacy practices of the advertisers or other third parties operating these websites, and we have no control over how these third parties collect or use the information you chose to share with them if you click on third-party links.

How does LeveragePoint protect my information?

We take the security of your personal information very seriously. We use reasonable administrative, physical, and technical safeguards to secure the personal information you share with us. As part of our security practices, LeveragePoint undergoes an annual SOC 2 Type II audit for certification by a third-party audit firm under standards set by the Association of International Certified Professional Accountants (AICPA). Despite our safeguards and our additional efforts to secure your information, LeveragePoint cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your personal information.

Will LeveragePoint change this privacy policy?

LeveragePoint may update our privacy policy to reflect changes to our Tool, our website, and our information practices. If we make any material changes, we will notify you by posting a notice on our website with a link to our revised policy. If you are a user of our Tool, then you will receive notice at Tool log-in and potentially by email as well. We encourage you to periodically review this privacy policy.

How do I contact LeveragePoint?

For questions about this privacy policy or about LeveragePoint’s privacy and information security practices generally, you can contact LeveragePoint at Privacy@LeveragePoint.com or at LeveragePoint’s mailing address: c/o Privacy Officer, 11 Apex Drive, Suite 300A #138, Marlborough, MA 01752.

If you are located in the European Union or United Kingdom, and have any questions about our processing of personal data, you may contact our EU or UK representatives at leveragepoint@gdprrepresentative.eu or leveragepoint@privacyrep.co.uk. If you are located in Switzerland, you may contact us at Privacy@LeveragePoint.com.