Welcome to the age of buyer empowerment. In embracing the aim of enabling B2B buyers, we naturally position the customer’s journey as a pivot point for our business plans and decisions. The ...
For our November Webinar, Peyton Marshall shared strategies for designing packaged product and service offerings based on customer value. To conclude the webinar, he answered some questions from ...
To conclude 2019, we look back to some of our favorite blog posts of the past year. Over the past year, we have written about topics as diverse as ways to implement value into product ...
As the year (and the decade) come to a close in the coming weeks, we look back to some of our favorite whitepapers, videos, and webinars from the past year. Since January, we have explored ...
Two of the Five Hot Jobs for MBA Graduates, according to U.S. News & World Report are “Product Manager” and “Product marketing manager and brand marketing manager.”[1] McKinsey recently ...
Value Selling is a proven way for B2B companies to increase win rates and improve profitability. Despite this, most companies don’t realize these benefits. Why is that? Why don't most ...
If hearing “the 20’s” conjures up visions of gangsters, gender rights, and low-cost wireless entertainment, then maybe your head is in the wrong century.
Then again, maybe not.
In ...
Fusion is more powerful than fission. H-bombs are more destructive than A-bombs. Yet fusion-based power is still many years and hundreds of billions of dollars away from commercial reality, ...
For our October Webinar, Stephan Liozu shared best practices for accelerating value strategy deployment and overall value transformations. To conclude the webinar, he answered some questions ...
Picture a company with an array of complex products including equipment, instruments, consumables, and/or disposables. These products are used in specific applications: surgery, agriculture, ...
