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Do Your Reps Convey Your Solution’s Value? Maximize Your Marketing Research Spend Q&A

For our September Webinar, Brian Hannon shared ways to get the most of your marketing research spend by using it throughout your sales process.  To conclude the webinar, he answered some ...

Pricing & Selling Packaged B2B Solutions – Part 3: Product & Service Bundles to Segment Pricing and Realize Buyer Synergies

Picture the marriage of two large enterprises. Each one brings an array of B2B products and services sold to the same customers.  The starting point for post-merger integration consists of two ...

Pricing & Selling Packaged B2B Solutions – Part 2: Product & Service Bundles to Simplify Buying & Increase Demand

Picture a company with a number of complex products. They have long provided the services to ensure their products’ effective implementation.  These products are used in specific applications: ...

Customer Value and Voice of Customer to Set Price: Leverage Your Market Experience Q&A Part 2

For our August Webinar, Tim J.  Smith, PhD, walked through best practices for clarifying value propositions, setting your prices from those value propositions, and leveraging that value story ...

Pricing & Selling Packaged B2B Solutions – Part 1: Realize Value on Your Product & Services Bundles

If you Google “Product Bundling on Amazon,” near the top of the first page, there is a tray of 10 videos explaining how to use Fulfillment by Amazon (“FBA”) to design and sell bundles to online ...

Customer Value and Voice of Customer to Set Price: Leverage Your Market Experience Q&A

For our August Webinar, Tim J.  Smith, PhD, walked through best practices for clarifying value propositions, setting your prices from those value propositions, and leveraging that value story ...

B2B Customer Value Awareness: 6 Ways to Elevate Value Propositions & Promote Value Selling

Picture a customer conversation.  There are 3 questions a potential customer will naturally ask: Why should I change? Why should I buy from you? Why should I pay more? How would ...

Quantifying and Selling Value for Services Q&A

For our July Webinar, Todd Snelgrove shared strategies that helped viewers rethink how to price, present, and negotiate based on your value of their Services. To conclude the webinar, he ...

When Does Customer Value Enter Your Stage-Gate Process? Embed Value Strategies in Your Innovation Disciplines

According to Scott J. Edgett of Stage-Gate® International, over 80% of North American companies use some form of a Stage-Gate innovation model.  R.G. Cooper estimates a higher percentage in ...

Initiate and Scale Value Selling: Live Practitioner Roundtable Q&A

For our June Webinar, a panel of expert practitioners shared their secrets to initiating and scaling value selling within their organizations. To conclude the webinar, they answered some ...

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