One question is inevitable in any introduction to value based pricing: “What percent of value should we try to capture?” For a product team building their first value model, the question ...
Having joined the LeveragePoint team this January, I was really looking forward to attending the 30th Annual Professional Pricing Society Spring Conference in Atlanta. I’ve attended dozens of ...
For our April Webinar, Joanne Smith, President of Price to Profits Consulting, discussed the 8 common pitfalls that she sees numerous B2B companies fall into as they begin their Value Based ...
Emergency Value Selling. B2B value selling often gets started as firefighting. At a critical moment late in a sales or renewal process, the alarm goes off. An analytical person on the ...
The internet has changed the fundamentals of B2B sales. The tectonic plates have shifted between buyer and seller:
Skilled sales teams are no longer necessary to provide product ...
For our March Webinar, Peyton Marshall, CEO of LeveragePoint and Ed Arnold, VP of Product at LeveragePoint discussed the ways that Value Maps provide a simple framework that help teams ...
For our February Webinar, Stephan Liozu, Chief Value Officer at Thales, reviewed the types of competitive information that is needed to make sure your customer value models are relevant, ...
Value Maps provide a useful framework that helps visualize a product’s positioning in the market. A Value Map is a two dimensional graph that displays product prices on the y-axis and shows ...
Value Maps provide a useful framework that helps visualize a product’s positioning in the market. In our last blog, we reviewed the reasons to engage in value mapping, discussed questions and ...
Physical navigation has come a long way in 500+ years. Instead of envisioning the edge of the world, the disembodied voice on our iPhone saves us from traffic, telling us to turn left at the ...
