The second in a series of articles with practical advice for quantifying customer value.
In part one we covered how to quantify the value of reduced downtime. For this installment we tackle ...
Is our B2B commercial team self-centered? Or is it customer-centered?
This obvious question for any C-suite is rarely asked in public and even more rarely answered. For any self-respecting ...
I spent last week in beautiful Las Vegas, where LeveragePoint sponsored the CEB, Now Gartner’s Sales and Marketing Summit. I met so many great people, and listened to incredible thought leaders ...
Me, again! But don't worry, Day 3 was short and sweet, so this post will be too. I made it to one presentation before the conference wrapped up. Michael McCune, Senior Executive Advisor at CEB, ...
Hi, again! I'm back, but this time with Day 2 under my belt. Today I saw continued themes of digital transformation, marketing and sales alignment, and evolving buying behavior. However, a ...
Hi all! I'm writing to you from beautiful Las Vegas, where LeveragePoint is sponsoring the CEB, Now Gartner's Sales and Marketing Summit. I sit here soaking my sore feet, reflecting on Day 1. I ...
Hi all! I'm writing to you from beautiful Las Vegas, where LeveragePoint is sponsoring the CEB, Now Gartner's Sales and Marketing Summit. I sit here soaking my sore feet, reflecting on Day 1. I ...
Hi all! I'm writing to you from beautiful Las Vegas, where LeveragePoint is sponsoring the CEB, Now Gartner's Sales and Marketing Summit. I sit here soaking my sore feet, reflecting on Day 1. I ...
The first in a series of articles with practical advice for quantifying intangible customer value.
“How do you quantify intangible value?” is a question we get asked a lot. Although I enjoy ...
