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The Layers of Digital Value Propositions: Case Study View

In our May Customer Success Tip, I mentioned the idea of having multiple views of a single value model depending on the audience or phase of the sales process you might be in. As promised, this ...

Value Propositions that Address Sales Uncertainties: Equip Sales Teams with Content Options for Customer Conversations

Do you remember your first adrenaline rush? There is a good chance that it came from fear, anxiety or stress: states of mind that happen to all of us. Some people enjoy the adrenaline and ...

How Top B2B Marketing Teams Get High Grades from Sales Teams Every Day!

The majority of B2B marketing organizations are measured on achieving the company’s revenue targets assigned to sales. However, a significant gap still exists between sales presentation content ...

Three Ways Product Managers Miss with the Sales Team

    I’d like to share a few examples of how well-intentioned product managers get it wrong with sales people. All are based on real interactions we’ve had working with product, marketing and ...

[Infographic] What Can LeveragePoint Value Propositions Do for You?

Want to learn more about LeveragePoint's Value Proposition tool? Drop us a line.

Why Millennials Outsell Traditional Sales Reps: 3 Key Facets of the Digital-age Selling Strategy

There’s nothing that grinds a millennial’s gears more than wasting time. Which explains why we turn our nose up at the traditional sales approach. Cold calling, long presentations, and frequent ...

Sales Conversations that Engage B2B Buyers: The 3 Layers of a Great Value Proposition

B2B buyers usually have hectic schedules. Yet they make time for some sales conversations. Why? Busy executives take a sales call because getting live answers to a few key questions is faster ...

5 Key Characteristics of Winning B2B Sales Presentations

Highly successful B2B Sales & Marketing leaders empower their sales teams with sales presentations that engage senior decision makers and key influencers early in the sales process.  ...

Value Story Telling is Key to New Product Launch Success Q&A

LeveragePoint's January Webinar, Value Story Telling is Key to New Product Launch Success, Q&A:   Why not do this all (value propositions) using spreadsheets and PowerPoints in a ...

Frame Customer-Centric Conversations to Get the Best Results: Units Make a Difference

There is an unavoidable question in early B2B sales calls: “How much does it cost?”  Any experienced buyer wants to figure out quickly whether to spend their time learning about our product.  As ...

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