Simple answer: Buyers appreciate sellers who address their business problems with results-based success stories in their FIRST meeting!
I passionately explain to Sales and Marketing leaders ...
In our May Customer Success Tip, I mentioned the idea of having multiple views of a single value model depending on the audience or phase of the sales process you might be in. As promised, this ...
Do you remember your first adrenaline rush?
There is a good chance that it came from fear, anxiety or stress: states of mind that happen to all of us.
Some people enjoy the adrenaline and ...
The majority of B2B marketing organizations are measured on achieving the company’s revenue targets assigned to sales. However, a significant gap still exists between sales presentation content ...
I’d like to share a few examples of how well-intentioned product managers get it wrong with sales people. All are based on real interactions we’ve had working with product, marketing and ...
Want to learn more about LeveragePoint's Value Proposition tool? Drop us a line.
There’s nothing that grinds a millennial’s gears more than wasting time. Which explains why we turn our nose up at the traditional sales approach. Cold calling, long presentations, and frequent ...
B2B buyers usually have hectic schedules. Yet they make time for some sales conversations. Why?
Busy executives take a sales call because getting live answers to a few key questions is faster ...
Highly successful B2B Sales & Marketing leaders empower their sales teams with sales presentations that engage senior decision makers and key influencers early in the sales process. ...
LeveragePoint's January Webinar, Value Story Telling is Key to New Product Launch Success, Q&A:
Why not do this all (value propositions) using spreadsheets and PowerPoints in a ...
