Value Story Telling is Key to New Product Launch Success Q&A
LeveragePoint's January Webinar, Value Story Telling is Key to New Product Launch Success, Q&A:
Why not do this all (value propositions) using spreadsheets and PowerPoints in a ...
Frame Customer-Centric Conversations to Get the Best Results: Units Make a Difference
There is an unavoidable question in early B2B sales calls: “How much does it cost?” Any experienced buyer wants to figure out quickly whether to spend their time learning about our product. As ...
Frame Customer-Centric Conversations to Get the Best Results: Units Matter – per Year, per Part, per Patient, per Pound
There is an unavoidable question in early B2B sales calls: “How much does it cost?” Any experienced buyer wants to figure out quickly whether to spend their time learning about our product. As ...
Value Story Telling is Key to New Product Launch Success
As many of us know, the track record for new product launches isn’t a pretty picture. Frankly, the success rate has been dismal for a long time - only 1 out of 4 new products ever reach their ...
Value Quotes and the White Papers Behind Them
How B2B Enterprises Drive Successful Value Selling: 5 Tips on How and Where to Start
CRM data from organizations adopting value selling show that opportunities where a Value Proposition is used (1) have 5-15% higher win rates and (2) 5-25% higher price outcomes. This is reason ...
What do You Do for Your B2B Customers? Flexible Case Studies Increase Qualified Sales Opportunities
How useful is your marketing content? Does it support effective customer conversations? Does it help sales increase the number of qualified opportunities?
On average, buyer executives are ...
Making B2B Sales Tools Useful: Get More Out of Your Value Calculators
Do your sales teams have value calculators? If so, when do they use them?
Value calculators are vital to sales teams, because buyers do the math. A CFO Magazine survey of Buyer Executives ...
Top 10 Value Strategy Posts of 2016
You probably thought your inbox had seen the last of the 2016 wrap-up emails, but LeveragePoint is here saving the best for last! 2016 was the year of content. We produced more blogs than ever ...
B2B Sales Reps Want Sales-ready Content – Not More Sales Enablement Programs!
What’s your immediate reaction to these research findings for B2B sales people?
Executive buyers were asked by Forrester Research- Are vendor sales people prepared for your meetings?
...
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