In the dynamic realm of B2B sales, urgency is paramount, driven by fierce market competition, evolving customer expectations, and rapid industry transformations. The linchpin to success lies in ...
For our October Webinar, Nick Welter, Brian Hannon, and Aaron Miller of LeveragePoint explored value-based marketing principles and processes that align B2B marketing and sales on a shared ...
For our June Webinar, Todd Snelgrove, Founding Partner at Experts in Value, explored ways to create new pricing models and embed them within your B2B manufacturing commercial team so that ...
For our April Webinar, Bob Apollo, Chief Outcomes Officer at Inflexion-Point, shared the key components of a winning message that incorporates outcomes delivered into a compelling narrative that ...
For our March Webinar, Mark Stiving, PhD, Chief Pricing Educator at Impact Pricing, explored how every B2B company can utilize segmentation, packaging, and pricing metrics to capitalize on their ...
For our March Webinar, Mark Stiving, PhD, Chief Pricing Educator at Impact Pricing, explored how every B2B company can utilize segmentation, packaging, and pricing metrics to capitalize on their ...
For our January Webinar, Joanne Smith, President at Price to Profits Consulting, explored pricing strategies that both help sustain profitability and bolster the confidence of sales in defending ...
For our January Webinar, Joanne Smith, President at Price to Profits Consulting, explored pricing strategies that both help sustain profitability and bolster the confidence of sales in defending ...
The sales process is the make-or-break point of every B2B value management initiative. While poor or inconsistent value strategies in the innovation, pricing, and product management processes ...
BIG IDEA:
Review your value proposition to ensure your value proposition remains robust in an inflationary environment.
In the last 18 months, inflation has risen to levels ...
