Sales and marketing alignment is the buzzword of B2B organizations today. There has been much progress in creating conversations between marketing and the customer, and between sales ...
Every software enterprise wants to get functionality that delivers real customer value into the hands of their customers as fast as possible. Taking 6-12 months hidden away in the coding bunker ...
I don’t know why I got my first job. Maybe it was because I could analyze stuff. And it had been a while since the last hiring freeze.
They gave me a desk and a computer with this brand new ...
By Chris Provines, President, Value Vantage Partners
Editor's Note: This post originally appeared on Chris Provines' blog. For more information on Chris, please visit his ...
If your objective is to determine a value price for a new product, then using a value model can be very helpful. That seems obvious, but did you realize that value models are used for other ...
Did you miss this month's webinar, "How to Implement Value-based Pricing in B2B Enterprises"? You can watch the on-demand version, and listen as Joanne Smith, former Corporate Director of ...
By Chris Provines
Editor's Note: This post originally appeared on Chris Provines' blog. For more information on Chris, please visit his website.
Warren Buffet introduced this ...
Editor’s note: At LeveragePoint, the concept of value-based pricing is important to every member of the company. In this blog post, one of LeveragePoint’s software developers, Aaron Williams, ...
In a recent Forrester Research study of more than 400 U.S. executive buyers, only 19% of those surveyed felt their meetings with salespeople were valuable and lived up to expectations. As sales ...
A wait-and-see approach in healthcare can be habit-forming. Especially in the face of political gridlock.
“Maybe I can keep my current healthplan.” “ Maybe the medical devices tax will be ...
