In a recent Forrester Research study of more than 400 U.S. executive buyers, only 19% of those surveyed felt their meetings with salespeople were valuable and lived up to expectations. As sales ...
A wait-and-see approach in healthcare can be habit-forming. Especially in the face of political gridlock.
“Maybe I can keep my current healthplan.” “ Maybe the medical devices tax will be ...
Editor’s note: Security is a major consideration during the software evaluation and purchasing process, especially for SaaS/cloud-based solutions. In this post, Neil Davies, LeveragePoint’s Vice ...
Recently, my colleague Ed Arnold dispelled the myth that implementing a value-based strategy is a costly, multi-year change management process with his blog post, How to Quickly Capture the ...
There is a new way of activating business methods using cloud-based platforms that combine online tools, collaboration, and data with coaching and e-learning in fully integrated interfaces. ...
It’s not hard to blind a CEO with science.
That’s easy for me to say, because I am one. At least until my next Board meeting. Being blinded by science is what I expect in a product ...
[Note: Excerpted and adapted from the forthcoming book, The ROI of Pricing, Measuring the Impact and Making the Business Case (publisher: Routledge).
For business to business (B2B) ...
By: Dr. Stephan Liozu
Transforming the mindset and DNA of a firm from cost to customer value is a long term project requiring transformational change and leadership. It also ...
By: Dr. Stephan Liozu
Crafting positive, inspiring and practical value stories and messages should be done in teams with help from the best creative writers in your organization. I ...
You can use custom templates to bring your value proposition to life. Completely customize the look and feel of your sales interface to reflect your corporate branding, and use multiple ...
