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How To Quantify Value Part 2

Ask the Expert: Follow Up From December 2012 Webinar To view our webinars and other resources please visit our Resource Center. Q: Other than Quality and Expertise, what are other typical ...

How To Quantify Value Part 1

Ask the Expert: Follow Up From December 2012 Webinar To view our webinars and other resources please visit our Resource Center. Q: How do you get valid information that enables one to ...

Game Changing Discoveries and Willingness-to-Pay

Guest Post by Stephan Liozu and Katie Richardson Willingness-to-pay is a critical element of value management and value-based pricing. Whether you are conducting pricing research or trying to ...

8 Rules for Launching New Products

Guest Post by Ian Smith New product development has been identified by industry leaders as the most important opportunity for capturing value and maximizing profit. The overall ...

Case Study: Extending the Product Lifecycle in Specialty Chemicals

New product development has been identified by industry leaders as the most important opportunity for embedding value-based strategy to maximize customer value and profit. However, leading ...

A User’s Guide to Value Modeling

Value modeling is a science that cannot be improvised. Critical business decisions from product development, through marketing to pricing and sales are based on value models. Consequently, many ...

The Value Pricing Chain Part 2

Guest Post by Jerry Bernstein. This was originally published in the Aug 2012 edition of 'The Pricing Advisor' Link 3: Selling Value The keys to selling value are: Communicating value ...

The Value Pricing Chain Part 1

Guest Post by Jerry Bernstein. This was originally published in the Aug 2012 edition of 'The Pricing Advisor' Many companies want to implement value pricing, but have had limited success in ...

The One Minute Elevator Pitch

Guest Post by Stephan Liozu Are you able to clearly articulate the value proposition for your strategy, your business model, or your products and services? Can you recite in one quick minute ...

4 Key Themes from Fall PPS Conference

Last month, the Professional Pricing Society held its 2012 Fall conference in Orlando, bringing together pricing professionals from around the country to learn impactful strategies, tactics, and ...

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