Guest Post by Chris Provines, Founder at Value Vantage Partners
The post below is a response to an interesting question sent to our pricing experts.
Q: The marketplace I compete in uses ...
HootSuite CEO Ryan Holmes published an interesting article on Fast Company that examined the misguided perception in the C-suite that social media is harmful to the bottom line. As he puts it, ...
Guest Post by Stephan Liozu
Firms are composed of various departments, functions, departments, regions and divisions. It is therefore not uncommon to find information silos, mini “kingdoms” ...
Why Understanding Value is Critical for Revenue Performance Management
Revenue Performance Management (RPM) is transforming B2B marketing, and how marketing and sales processes interact. The ...
"Big data is where cloud computing was 5 years ago..."
Quoted from a recent conversation with an executive at a major cloud infrastructure company. That statement strikes us as a bit ...
Guest Post by Jerry Bernstein. This was originally published in the Sept 2010 edition of 'The Pricing Advisor'
Customers who involve procurement in their purchases are in a stronger ...
Guest Post by Stephan Liozu
Our July pricing council at ARDEX Americas was probably one of the best council meetings since the launch of the process 18 months ago. We engaged in ...
In a LeveragePoint webinar, Improving the Value Proposition for New Products, Dick Braun described Parker Hannifin's WinStrategy, which transformed the company into a top-tier financial ...
For a value-based pricing (VBP) strategy to be successful two elements are essential:
1. there needs to be a company-wide focus on customer value creation
2. the processes necessary for the ...
One of ARDEX Americas' marketing priorities is to measure differential economic value versus the competition by conducting systematic quantification of value drivers for its products and ...
