Marketing teams in the B2B world spend thousands of hours carefully crafting marketing materials aimed at communicating the value proposition of their products and services. We've all seen the ...
To view this webinar On-Demand visit our Resource Center.
Over the past few years, I have been given the opportunity to learn how firms transform their pricing orientation from cost or ...
COMPLETING THE PRICING MATURATION PROCESS
George Cressman is founder and president of World Class Pricing, a consultancy specializing in helping clients build world class pricing ...
As our customers quantify the value of their products and services they sometimes run into interesting scenarios. We see that this customer’s solution delivers very high levels of economic value ...
In a recent published paper, I reported that only 9% of business schools in the United States offer a dedicated elective in pricing. Only a few reputable business schools also offer an executive ...
Guest post by Stephan Liozu of Ardex America Inc.
Of the three main approaches to pricing in industrial markets ─ cost-based, competition-based and value-based ─ the latter has been shown ...
One of LeveragePoint's customers is introducing our value-based pricing platform to its suppliers! At first this may seem counterintuitive. Most companies adopt value-based pricing because they ...
What a wild year - an earthquake and tsunami in Japan, the Arab Spring, economic turmoil in Europe, fiscal uncertainty in the US, and the normal (the new normal) fluctuations in commodities ...
On November 30 we gave our final webinar for 2011, Capturing Value - The Road Ahead. To view On-Demand check out our Resource Center.
The difficult economic environment in 2011 lead many ...
Big data has become a powerful theme over the past year. A Google search on “big data” generates 7,730,000 hits. A useful survey post by Julie Hunt on Big Data, Intelligence and Multi-Faceted ...
