Make customer-centric B2B product development decisions.
LeveragePoint orients agile development decisions toward customer outcomes, helping teams understand the competitive landscape through the buyer’s eyes. By quantifying the economic value of features and products early in the development process, innovation teams can focus their attention and resources on developing solutions that deliver differentiated financial value to the customer.
How it Works
Our enterprise-scale value mapping, modeling, and pricing capabilities embed customer value early in the innovation process, supporting value-based pricing, improved go-no go decisions, and highlighting opportunities for segmented offer design.
See the Your Product (and your Competitors)
Through The Customer’s Eyes
Make better strategic decisions through an improved understanding of your competitive landscape from the customer’s perspective. By measuring the financial value your solution can deliver on a customer-specific level, your team can visualize how your target buyer will perceive the benefit of your offering – before you invest in new product or feature development.
Implement Value-Based Pricing
Align your pricing strategy around the differentiated value your solutions deliver. By quantifying the superior economic impact of your offering relative to your top competitor, the next-best alternative, or even the status quo, you can instill value-based prices that capture your fair share of the customer benefit your innovations provide.
Design Effective Offering Strategies
Unlock new sources of profitability for your B2B solutions though value-based segmentation. LeveragePoint empowers your team to create innovative products and packaged offerings that appeal to each of your identifiable customer segments. Model the economic value your solution delivers to different slices of your buying audience and empower execution across geographies, industries, use cases, and personae.
INCREASE YOUR B2B SALES
LeveragePoint is a cloud solution that aligns product, pricing, marketing, sales enablement and sales teams around creating, communicating, and capturing value. Our tool allows these teams to collaborate internally around building a value-based strategy that can be transformed into dynamic value propositions that sales can use to clearly communicate the value of your offering from the very first sales call.
