Using Value Tools to Support Value-Based Selling
What's in this webinar?
Once you have dollarized customer value and prepared your first Value Propositions, the next question becomes: what do you do with them? Value-based marketing programs ...
Customer Success Tip: January 2017
Storytelling with Customized PowerPoints
As a sales rep, you know the importance of keeping your customer conversations fresh, interesting, and engaging. Getting a prospect into a ...
Designing Value Propositions for Sales Conversations
What’s in this whitepaper?
Value Propositions are powerful sales tools. Value selling delivers results. CRM data from B2B organizations that have adopted value selling demonstrate that ...
Release Notes: December 2016
December 2016
New for this release:
New Publishing Settings. A new Templates tab that allows a publisher to choose multiple online and PowerPoint templates. This enables sales ...
Value Story Telling is Key to New Product Launch Success
What's in this webinar?
Product managers: the success of your new product launch depends on the quality of your value story. Communication failure is a leading cause for why new products miss ...
Customer Success Tip: December 2016
5 Tips for Adding Value to Customer Conversations
As discussed in some of our latest blog posts, analytical spreadsheet authors often struggle with presenting value simply and clearly. ...
Quickly Turn Key Customer Insights into Quantified Value Propositions
What's in this webinar?
Today's B2B customers are 60% through the sales process prior to engaging with sellers, so it's critical sales teams present the right content at initial customer ...
Release Notes: November 2016
November 2016
New for this release:
Sticky Variable Display. Now when users select specific filters (by Tags or by Usage) to show a subset of variables in any variable ...
Customer Success Tip: November 2016
DISPLAYS FOR SIMPLER SALES CONVERSATIONS
As we saw in one of our latest blog posts, one of the main challenges of the Economic Value Approach is clarity of communication. Supplementing ...
Selling to the C-Suite: Prepare for Successful Executive Conversations
What’s in this whitepaper?
In B2B companies with big ticket, innovative solutions, selling to the C-suite is regularly promoted by management as a focal point of the sales playbook. It isn’t ...
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