Building a B2B Value-Driven Culture
Joanne Smith, President of Price to Profits Consulting and former Corporate Director of Marketing and Pricing at DuPont, will share practical steps on how to build a value-driven culture at a ...
Release Notes: January 2015
January 2015
New for this release:
Custom fields now available for use in Value Propositions
Value Strategies to Build Trust with Buyers and Close Deals
The salesperson who is first to talk value with customers will build trust with today’s enterprise B2B buyers and best differentiate themselves from competitors. The results: shorter sales ...
Release Notes: December 2014 and Prior
December 2014
New User Interface with redesigned "Start" tab:
Prompts user for three different units of measure: customer, competitor, and offering
Acquisition Efficiency can ...
Transforming Commodity Products to Value Offerings
Enterprises in multiple B2B industries have been able to overcome the commoditization of their products by using value to create offerings that were differentiated from competitors.
Get ...
Value Selling and the Healthcare Buying Process
The healthcare buyer has moved from basing their purchasing decisions purely on clinical considerations to a balance of clinical and economic buying considerations. This shift can cause a 10-40% ...
Building a World Class Pricing Capability
From financial services to manufacturing to consumer goods, executives report that growing profits in today’s competitive markets has become an ever more difficult task. For many, the challenge ...
How Value-Based Pricing Improved Schneider Electric’s Product Development Process
What's in this webinar?
Value-based pricing can have a successful impact on more than just the pricing function. Cutting-edge organizations realize that to be most effective, ...
How to Pull It Off: Raising Prices When Others Have Given Their Customer the Power to Set Prices
As supplies of everything from key components to temporary services grow scarcer, an unusually large number of companies are trying to manage excess demand. In the past, there was a simple ...
When You’ve Lost the Power to Set Prices
We’re all still watching our wallets. The economy, if no longer in free fall, remains weak, and consumers and corporate buyers alike are closely evaluating every purchase they make. Competition ...
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