Value Props to Value Models to Value Conversations: Best Practices of Success
Wednesday, November 20th at 11 AM ET
An increasing number of B2B enterprises are embarking on customer value management journeys in order to improve commercial performance. As part of this ...
Scaling B2B Value Selling Through Generative AI
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Leading B2B companies want to sell the value they deliver to customers, but often find it difficult to achieve at scale. Marketing and sales teams that ...
Overcoming B2B Price Pressure Through Differentiated Value
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B2B sales teams frequently find themselves responding to pushback on price from prospects and customers. Too often, salespeople fail to handle these difficult ...
The Value of Green Performance: Quantifying and Selling B2B Sustainability
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B2B enterprises are under increasing pressure from investors, regulators, and customers to clearly articulate sustainability objectives in their corporate goals ...
3M Spreadsheets to Value Story Case Study
3M is one of the world’s leading manufacturers of consumer goods, adhesives, chemicals, and other advanced materials, and 3M™ Air and Vapor Barrier Solutions help their customers build smarter ...
Accelerating B2B Purchasing Decisions Through Outcome-Based Selling
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Complex B2B buying journeys are rarely straightforward or linear. Without strong internal sponsorship from purchasing committees, salespeople risk seeing major ...
Value Quantification in Innovation: Boost the Profitability of New B2B Products and Services
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B2B enterprises across industries seek to create customer value by investing in the development of newer and better solutions for their customers. However, ...
Perceptions vs. Reality: Understanding and Communicating Customer Value to Boost Revenue
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When making a final call on a purchasing decision, B2B buyers ultimately make a decision on whether the solution’s perceived value justifies the investment. ...
LeveragePoint Value Stories in Action – Manufacturing
LeveragePoint helps some of the world's leading B2B manufacturering companies quantify and communicate the differentiated value of their offerings. In this five-minute demo video, we show how ...
3M Achieves Successful Product Launch Supported by LeveragePoint Value Stories
3M is one of the world’s leading manufacturers of consumer goods, adhesives, chemicals, and other advanced materials. In 2022, they launched 3M™ VHB™ Extrudable Tape GP - a new bonding solution ...
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